“Why Do I Need a Copywriter?”

Why do you need a copywriter? The fact is, when you talk to your customers or potential customers the words matter. It’s what you say and how you say it. Words trigger an emotional response in the reader. And that emotional response creates a connection with your product or service. Well-crafted copy has the power to move someone toward a sale. Weak copy can turn them away.

Find out if your copy is selling.

Here’s an example…

“Is Your Copy Selling?”

Check to make sure your copy does these four things:

1. Penetrate
   Good copy penetrates your reader’s apathetic, “advertising-weary” shell. It grabs hold of his attention, then directly addresses his wants and needs. Good copy connects.
2. Present
   Good copy presents you professionally. Misspellings, incorrect grammar, confusing sentences, and rambling, boring paragraphs, turn people off. The right words wielded with the right touch turn people on.
3. Promote
   Good copy promotes the “jewel” of your product or service (that’s what you have to offer that makes you attractive and sets you apart from the competition.) Good copy is like the black velvet background of a jeweler’s box—it draws the eye to your jewel!
4. Persuade
   Good copy persuades, helping to convert a reader into a believer. (Only believers become buyers!) Good copy helps you to establish trust by proving your claims and convincing the reader of the value and attractiveness of who you are and what you offer.

The fact is good copy is a good investment. If your advertising, marketing materials or website is missing any of these four things, Buzzwords Copywriting will make it right.

Contact us for a free consultation and we’ll show you how.