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“Why Do I Need a Copywriter?”
Why do you need a copywriter? The fact is, when you talk
to your customers or potential customers the words matter.
It’s what you say and how you say it. Words trigger
an emotional response in the reader. And that emotional response
creates a connection with your product or service. Well-crafted
copy has the power to move someone toward a sale. Weak copy
can turn them away.
Find out if your copy is selling.
Here’s an example…
BEFORE
professional copywriting:
“We Sell Specialty Shoes!”
We are located in downtown Norton and offer many colors
and designs. Hard to find sizes are welcome, especially
very wide or very narrow. The Specialty Shoe Company
can help you find the right shoe for you. And remember—we
can special order many shoes.
Specialty Shoe Company.
We hope to see you soon!
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AFTER
professional copywriting:
“A Perfect Fit for Every Foot”
Are your feet especially wide or narrow? Tired of driving
all over town just to find a store that carries your
size? The Specialty Shoe Company specializes
in “hard to find” shoe sizes. We carry brand
name shoes in a variety of styles—with a fit that’s
right for you! In fact, we guarantee a great
fit. If you don’t see your size, we’ll special
order it.
Specialty Shoe Company.
Enjoy shoes that fit.
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“Is Your Copy Selling?”
Check to make sure your copy does these four things:
- Penetrate
Good copy penetrates your reader’s apathetic, “advertising-weary”
shell. It grabs hold of his attention, then directly addresses
his wants and needs. Good copy connects.
- Present
Good copy presents you professionally. Misspellings, incorrect
grammar, confusing sentences, and rambling, boring paragraphs,
turn people off. The right words wielded with the right
touch turn people on.
- Promote
Good copy promotes the “jewel” of your product
or service (that’s what you have to offer that makes
you attractive and sets you apart from the competition.)
Good copy is like the black velvet background of a jeweler’s
box—it draws the eye to your jewel!
- Persuade
Good copy persuades, helping to convert a reader into a
believer. (Only believers become buyers!) Good copy helps
you to establish trust by proving your claims and convincing
the reader of the value and attractiveness of who you are
and what you offer.
The fact is good copy is a good investment. If your advertising,
marketing materials or website is missing any of these four
things, Buzzwords Copywriting will make it right.
Contact us for a free consultation
and we’ll show you how. |
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